Media Kit
Colors
Core palette
Our primary blue brand color communicates a sense of trust, reliability and regalness. With our new blue color we kept that same emotional messaging but updated it by making it more saturated and bolder to match our new brand direction.
Primary
HEX:
#0085FF
RGB:
0, 133, 255
CMYK:
100, 48, 0, 0
PMS:
2727C (Closest blue)
Secondary
HEX:
#222222
RGB:
34, 34, 34
CMYK:
72, 66, 64, 72
PMS:
Neutral Black C
Tertiary
HEX:
#FBD840
RGB:
251, 216, 64
CMYK:
2, 12, 86, 0
PMS:
7404 C
Secondary palette
Grey - 50
#F9F9F9
Grey - 100
#F5F5F5
Grey - 200
#F3F3F3
Grey - 300
#E9E9E9
Grey - 400
#D3D3D3
Grey - 500
#999999
Grey - 600
#636363
Grey - 700
#393939
Do not:
Don't use tertiary color for text
Don't use low-contrast text and background color combinations
Don't create gradients with our colors
Don’t use low-contrast text and background color combinations
